Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

Author:Jim Collins & Morten T. Hansen [Collins, Jim & Hansen, Morten T.]
Language: eng
Format: epub
Tags: Non-Fiction, Business
ISBN: 9781847940889
Google: mQrNwkQkeGEC
Goodreads: 13061948
Publisher: Random House
Published: 2011-10-13T00:00:00+00:00

1998: MGDF (Megakaryocyte Growth and Development Factor), which reduced platelet loss during chemotherapy and was regarded as a likely “home run” product, didn’t make it through all the probability gates. It could have been a quarter-of-a-billion-dollar product by 2000, but clinical trials showed that some patients developed antibodies that neutralized its effectiveness.11

Bad luck

Medium importance

Genentech

Luck Event

Assessment

1975: Financier Robert Swanson and molecular biologist Herbert Boyer happened to be in the right place (the San Francisco Bay Area) at the right time (just as scientific advancements made gene splicing viable) when they met for the first time. They hit it off, becoming fast friends, and realized that a confluence of forces (the rise of venture capital and the advancement of gene-splicing technology) made possible the creation of the first biotechnology company in history.12 That they started a company isn’t luck; that they happened to be in precisely the right place at precisely the right time to be first is luck.

Good luck

High importance

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